1. Skip to Menu
  2. Skip to Content
  3. Skip to Footer>

Appeals/Email Targeting & Effectiveness

The Challenge
analysis-of-appearl-resultMost fundraisers blanket their prospects with a myriad of messages delivered through a variety of media. Some of these messages connect well with certain prospect segments, some fall flat. Unfortunately, given the sheer volume of activities, untangling what worked and what didn?t can often be a challenging process.

Such a process involves accessing large amounts of data, often from different systems, and then scouring it, slicing and dicing it in different ways to find patterns and trends. Key questions that need to be answered include:

  • Which appeals and marketing efforts are driving gift dollars?
  • Which events and activities are most effective?
  • What are the characteristics of people who have responded with $500+ gifts to our appeals?
  • Who else has the same characteristics?
  • Who are the non-donors - where are they? in what class? rated vs. non-rated? last year but not this? what else do we know about them?
  • What can we do differently to turn non-donors into      donors?

predictive-modelThe Solution
ADVIZOR helps your team answer these questions by making all of the data available in an easy to use interface that allows your marketers to easily slice and dice the data across a variety of categories, all the while keeping their eyes on what worked and what didn't. Patterns are easily identified, and with predictive analytics the prospect list can be "scored" to find donors who have high probability of positive response to a particular appeal.

The Result
ADVIZOR's clients have:

  • Improved yields on appeals from under 2% to over 7% based on better targeting
  • Avoided "harassing" key donors because fewer, and better targeted, appeals are sent
  • Identified additional high potential targets for specific appeals
  • Created a more collaborative and integrated marketing team

Tableau Server

Predictive Analytics?

Fundraiser Solution Details

General Management
    Staff Performance
    Campaign Analysis
    Ad Hoc Reporting & Analysis
Leadership Giving
    Prospect Identification
    Prospect Management
Annual Giving
    Appeal/Email Targeting
    Volunteer Management
    Call Center Effectiveness
Member/Alumni Relations
    Events, Trips, and Clubs